After the 2016 presidential election, I was moved to create something that celebrated diversity. With Stranger Homes, I wanted to encourage cultural exchange through personal spaces. (The name of the project is a play on Stranger Things, which also premiered in 2016.)
My idea for the logo was simple: take the conventional symbol for “home” and flip it, thus rendering it unfamiliar. Upon rotating it 90 degrees, I realized that it resembled Hillary Clinton’s campaign logo, designed by the legendary Michael Bierut. I chose to embrace this likeness because at its core, this project is about looking forward and moving forward.