Alex Menglide

Stranger Homes | Logo

After the 2016 presidential election, I was moved to create something that celebrated diversity. With Stranger Homes, I wanted to encourage cultural exchange through personal spaces. (The name of the project is a play on Stranger Things, which also premiered in 2016.)

logo design

My idea for the logo was simple: take the conventional symbol for “home” and flip it, thus rendering it unfamiliar. Upon rotating it 90 degrees, I realized that it resembled Hillary Clinton’s campaign logo, designed by the legendary Michael Bierut. I chose to embrace this likeness because at its core, this project is about looking forward and moving forward.

Stranger Homes logo vs. Hillary campaign logo

Stranger Homes logo vs. Hillary campaign logo