Kargo is mobile brand advertising company that translates big ideas to small screens. As Director of Ad Design & Innovation, I oversee a team of seven, developing immersive ad experiences for brands such as Nike, McDonald's, Hershey's and Coca-Cola.
This mobile ad execution leverages the phone's gyroscope to display Nike's Day to Night Collection. As the user tilts their device, the sneakers accordion in and out, while the background gradient animates to reflect the sky from dawn to dusk.
For this proposal, we wanted to promote user engagement while raising awareness of the partnership between Make Up For Ever and Icona Pop. As the user slides to apply the desired shade, the naked lips transform and tips for creating the "backstage look" populate below.
When we first launched our "Spotlight" product, it consisted of a flat image, masked by a break in publisher site content. Clients took issue with the fact that some elements (such as logo and legal) would be covered depending on where the viewport was positioned over the image. I went back to the drawing board and came up with a new and improved version that includes both a foreground and a background image. With the foreground layer always in view, we can ensure that important elements persist throughout the experience.
To showcase the Curry 3 collection, I designed a unit where users are prompted to wipe the screen with their finger to reveal each colorway. They can continue wiping indefinitely, boosting engagement and time spent.