My friend Jonah Miller asked me to design the logo for his first restaurant, Huertas—named after the street he lived on while studying abroad in Madrid. The logo is intentionally imperfect, inspired by Spanish hand-painted street signs. This was my first foray into vector art, and while it certainly lacks polish, I always smile when I walk by the sign.
Huertas is located on 107 first avenue in new york city.
Baby’s first vector logo. That ‘A’ will forever haunt me.